Privacy Policy

Last Updated: 29/01/2025

The Last Bite ("we", "our", "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and disclose your information when you visit our website www.thelastbite.co.uk (the "Site") or make purchases from our online store.

1. Information We Collect

We collect the following types of information from you when you use our Site:

Personal Information:

Name
Email address
Phone number
Payment information (when purchasing products)
Shipping address (when applicable)

Non-Personal Information:

IP address
Browser type and version
Operating system
Pages visited on the Site
Referring website (if any)

2. How We Use Your Information

We use the information we collect for the following purposes:

To process and fulfill your orders
To communicate with you regarding your orders, promotions, and updates
To personalise your experience on our Site
To improve the functionality of our Site
To respond to your inquiries and provide customer support
To send marketing communications, if you have opted in

3. Legal Basis for Processing Your Information

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, we are required to have a legal basis to process your personal information. We process your personal data based on the following legal grounds:

Consent: Where you have provided us with your consent (e.g., for marketing communications).
Contractual necessity: Where processing is necessary to perform a contract with you (e.g., fulfilling an order).
Legitimate interests: Where processing is necessary for our legitimate interests, such as improving our services, provided that your interests and fundamental rights do not override those interests.
Legal obligation: Where processing is necessary to comply with a legal obligation.

4. How We Protect Your Information

We take the security of your personal information seriously. We implement industry-standard security measures, including encryption and firewalls, to protect your data. However, please be aware that no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we are committed to protecting your information.

5. Sharing Your Information

We may share your information in the following circumstances:

Service Providers: We may share your personal information with third-party service providers who help us operate the Site or fulfil orders (e.g., payment processors, shipping companies).
Legal Compliance: We may disclose your information if required to do so by law or in response to valid legal requests by public authorities (e.g., a court or government agency).
Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.

We will never sell or rent your personal information to third parties.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our Site. Cookies are small data files stored on your device that help us remember your preferences and actions. You can control cookie settings through your browser settings, but disabling cookies may affect your ability to use certain features of the Site.

For more detailed information, please see our Cookie Policy.

7. Your Rights Under the UK GDPR

Under the UK GDPR, you have the following rights regarding your personal information:

Right to Access: You have the right to request a copy of the personal information we hold about you.
Right to Rectification: If any of your personal information is inaccurate or incomplete, you have the right to request that we update or correct it.
Right to Erasure: You have the right to request that we delete your personal data in certain circumstances, such as if it is no longer necessary for the purposes for which it was collected.
Right to Restriction of Processing: You have the right to request that we restrict the processing of your personal data in certain circumstances.
Right to Data Portability: You have the right to request that we transfer your personal data to another service provider, where technically feasible.
Right to Object: You have the right to object to certain types of processing, such as direct marketing.

If you wish to exercise any of these rights, please contact us using the details provided below.

8. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of these websites, and we encourage you to review their privacy policies before providing any personal information.

9. Children’s Privacy

Our Site is not intended for children under the age of 13. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 13, we will take steps to delete that information.

10. International Transfers of Data

Your personal information may be transferred to, and stored at, a destination outside the United Kingdom. By using our services, you consent to the transfer of your personal information to countries outside the UK, which may not have the same level of data protection laws as in the UK. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

11. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. When we make changes, we will update the “Effective Date” at the top of this policy. We encourage you to review this Privacy Policy periodically for any updates.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

The Last Bite

Email: info@thelastbite.co.uk